Saturday, 2 August 2014

The Right to Be Forgotten - Google and the EU

The Right to Be Forgotten - Google and the EU


Google and EU

Human beings tend to remember some things and forget some. Some incidents and events get etched in our collective consciousness and some slip out. So some event that occurred centuries ago may be known to all and sundry but something that occurred a month ago may be forgotten by most.

The important lives on in our collective consciousness and the trivial falls dead in time. In today's digital age, however, our collective consciousness has come to be represented as Google search. What occurred centuries ago and what occurred yesterday, including a passing inconsequential remark, remain etched in Google's memory. Thus, nothing is now ever forgotten.

But nature has its ways for a reason. We remember for a reason and forget for a reason. It would not be feasible to live on in peace if all are past lives were latched onto our backs at all times. One must learn from the past but to move into the future some of the past has to be let go. That deletion work is done naturally by our fading memories. We forget what need not be remembered so that we may live in peace and also enabling the other person concerned to live in peace, so that no one's past can haunt them forever.

This natural cycle has been broken and now not only one's past but every miniscule detail of that past is remembered, recorded and available just a click away. Is that healthy? Or should something be done so that nature has its way and some things can be forgotten? What can and should be done? Is there any legal recourse? But how can there be any legal recourse unless there is a legal right to be forgotten? Right to be forgotten implies that any information about one's self that gets unearthed and is kept alive by search engines can be demanded to be stashed away by the person concerned in certain cases as s/he has a right to be forgotten. The information may still exist at the source but it need not be brought to the fore by a search engine.

The European Union has for some time been contemplating "the right to be forgotten." In 2012 a proposal was made for a Regulation that would incorporate "right to be forgotten." [http://ec.europa.eu/justice/data-protection/document/review2012/com_2012_11_en.pdf] Alongside, a Spanish man has been battling for the enforcement of his "right to be forgotten" before the European Court of Justice. His right to be forgotten has now been upheld by the ECJ.

[http://curia.europa.eu/jcms/upload/docs/application/pdf/2014-05/cp140070en.pdf; http://curia.europa.eu/juris/document/document.jsf;jsessionid=9ea7d0f130d564636cbfe10940d09972f8c622d2228f.e34KaxiLc3eQc40LaxqMbN4OaNmQe0?text=&docid=152065&pageIndex=0&doclang=EN&mode=req&dir=&occ=first&part=1&cid=73529] In Google Spain SL, Google Inc. v AgenciaEspañola de Protección de Datos, Mario Costeja González, the European Court of Justice held that EU citizens have a right to ask search engines to hide publicly available data from queries for their own names.

The case deals with the woes of Costeja González who in 2009 discovered that a Google search of his name pulled up legal notices from the late 1990s concerning a real - estate auction organised following attachment proceedings for the recovery of social security debts owed by him. These he contended were long settled and hence, were irrelevant.

Yet, the ghost of these notices continued to haunt him and attached a permanent taint to his name. He lodged a complaint with the Agencia Española de Protección de Datos (Spanish Data Protection Agency, the AEPD) against La VanguardiaEdiciones SL (the publisher of a daily news paper in Spain) and Google Spain and Google Inc. requestingthat La Vanguardia be required either to remove or alter the pages in question (so that the personal data relating to him no longer appeared) or to use certain tools made available by search engines in order to protect the data. He also requested that Google Spain or Google Inc. be required to remove or conceal the personal data relating to him so that the data no longer appeared in the search results and in the links to La Vanguardia.

The AEPD rejected the complaint against La Vanguardia, taking the view that the information in question had been lawfully published by it. However, the complaint was upheld as regards Google Spain and Google Inc. Consequently, Google Spain and Google Inc. brought two actions before the Audiencia Nacional (National High Court, Spain), claiming that the AEPD's decision should be annulled. It is in this context that the Spanish court referred a series of questions to the European Court of Justice.The court upheld González's right to have irrelevant information about himself stashed away by search engines.

The EU ruling can be broken down and understood as follows:

1. Search engines are processing information

Court noted that by searching automatically, constantly and systematically for information published on the internet, the operator of a search engine 'collects' data within the meaning of the Directive 95/46/EC. The operator within the framework of its indexing programmes, 'retrieves', 'records' and 'organises' the data in question, which it then 'stores' on its servers and, as the case may be, 'discloses' and 'makes available' to its users in the form of lists of results. Thus, the operator is 'processing' information even where they exclusively concern material that has already been published as it stands in the media.

2. Search engines control what data shall appear in search results

The Court further holds that the operator of the search engine is the 'controller' in respect of that processing as the operator determines the purposes and means of the processing. As long as the activity of a search engine is additional to that of publishers of websites and is liable to affect significantly the fundamental rights to privacy and to the protection of personal data, the operator of the search engine must ensure, within the framework of its responsibilities, powers and capabilities, that its activity complies with the directive's privacy requirements.

3. Search engines generate a profile for the person that could not have been generated otherwise and hence have a responsibility to maintain peoples' right to privacy

The operator is, in certain circumstances, obliged to remove links to web pages that are published by third parties and contain information relating to a person from the list of results displayed following a search made on the basis of that person's name. The Court makes it clear that such an obligation may also exist in a case where that name or in formation is not erased beforehand or simultaneously from those web pages, and even, as the case may be, when its publication in itself on those pages is lawful. The Court points out in this context that processing of personal data carried out by such an operator enables any internet user, when he makes a search on the basis of an individual's name, to obtain, through the list of results, a structured overview of the information relating to that individual on the internet. The Court observes, furthermore, that this information potentially concerns a vast number of aspects of his private life and that, without the search engine, the information could not have been interconnected or could have been only with great difficulty. Internet users may thereby establish a more or less detailed profile of the person searched against. Furthermore, the effect of the interference with the person's rights is heightened on account of the important role played by the internet and search engines in modern society, which render the information contained in such lists of results ubiquitous. In the light of its potential seriousness, such interference cannot, according to the Court, be justified by merely the economic interest which the operator of the engine has in the data processing.

4. Fair balance to be sought between right to information and right to forget

While allowing the right to be forgotten, the court also takes into consideration the legitimate interest of internet users potentially interested in having access to that information, the Court holds that a fair balance should be sought in particular between that interest and the data subject's fundamental rights, in particular the right to privacy and the right to protection of personal data. The data subject's rights override the interest of internet users. The balance depends on the nature of the information in question and its sensitivity for the data subject's private life and on the interest of the public in having that information. This interest of the public in having the information may vary. It shall be affected, in particular, according to the role played by the data subject in public life.

5. Requests to remove data can be reappraised as nature of data may change with time

If it is found, following a request by the data subject, that the inclusion of certain links in the list is, at this point in time, incompatible with the directive, the links and information in the list of results must be erased. The Court observes in this regard that even initially lawful processing of accurate data may, in the course of time, become incompatible with the directive where, having regard to all the circumstances of the case, the data appear to be inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed and in the light of the time that has elapsed. The Court adds that, when appraising such a request made by the data subject in order to oppose the processing carried out by the operator of a search engine, it should in particular be examined whether the data subject has a right that the information in question relating to him personally should, at this point in time, no longer be linked to his name by a list of results that is displayed following a search made on the basis of his name. If that is the case, the links to web pages containing that information must be removed from that list of results, unless there are particular reasons, such as the role played by the data subject in public life, justifying a preponderant interest of the public in having access to the information when such a search is made.

6. Request to remove information to be made to search engine operator; failing which to appropriate authority

The Court points out that the data subject may address such a request directly to the operator of the search engine (the controller) which must then duly examine its merits. Where the controller does not grant the request, the data subject may bring the matter before the supervisory authority or the judicial authority so that it carries out the necessary checks and orders the controller to take specific measures accordingly.

Thus, pursuant to the EU ruling against Google, citizens of the EU can ask search engines to remove data that is detrimental to them ensuring their right to be forgotten and shrugging the past off their backs.

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